Tag: Amazon Advertising


Amazon advertising bucks Q1 digital slowdown with help from automation

April 28, 2023

Via: Marketing Dive

Amazon’s ad sales remained resilient in Q1 despite an uncertain economic environment that has led marketers to tap the brakes on spending. Like many in the tech world, the company took care to highlight the benefits of automation in improving […]

Marketing Channels, Web Advertising

Amazon’s booming ad business grew by 40% in 2019

February 3, 2020

Via: Marketing Land

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company […]

Marketing Channels, Web Advertising

What Amazon Advertising Will Look Like in 2020

December 27, 2019

Via: Adweek

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes […]

Marketing Channels, News, Web Advertising

Amazon Advertising, Explained

December 17, 2019

Via: Adweek

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]