Marketing Channels, Web Advertising
March 31, 2023
Via: Search Engine LandGoogle’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
February 23, 2023
Via: Search Engine LandEveryone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its […]
February 15, 2023
Via: Search Engine LandFebruary 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to […]
December 7, 2023
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