Tag: AI-powered search

Marketing Channels, Web Advertising

How paid placements will evolve alongside AI-powered search

March 31, 2023

Via: Search Engine Land

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by […]

Big Data, Content & SEO, Marketing Channels, Platforms & Software

5 ways AI is the future of SEO – and 5 ways SEOs still have job security

February 23, 2023

Via: Search Engine Land

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its […]


3 questions SEOs are fielding in the wake of AI-powered search

February 15, 2023

Via: Search Engine Land

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to […]