July 18, 2023
Via: Marketing DiveThe new “Cost of the Pitch” study provides further evidence that the advertising industry’s way of assessing agency-client relationships may need retooling, especially as brands and marketing services providers fall under increased budgetary pressures. The report is the fruit of […]
Content & SEO, Marketing Channels
November 28, 2022
Via: Search Engine LandYou hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, […]
Business and Industrial, Industries
June 7, 2018
Via: Ad AgeThe ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]
March 16, 2017
Via: AdweekA puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website “Poison Depot” before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry […]
April 22, 2016
Via: Direct Marketing NewsCompanies are now allocating just as much of their ad budgets to digital and mobile advertising as they do television ads. That’s the recent finding from a new Accenture report, “The Future of Digital Advertising: Overcoming the Challenges to Higher ROI and […]
November 21, 2023
November 16, 2023
November 14, 2023
November 7, 2023
November 2, 2023
October 30, 2023
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