Marketing Technologies, Mobile Marketing
February 14, 2019
Via: AdweekAd tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]
August 16, 2016
Via: Marketing LandThe world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” […]
August 9, 2016
Via: Ad AgeThis one cuts both ways, at least from a consumer perspective: Facebook is simultaneously making it easier for users to control what ads it shows them and harder for ad blockers to work on its site. The new ad preferences […]
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