Tag: advertising spending


Automotive Dealerships Poised To Spend $9.4B In Advertising, Marketing

January 10, 2022

Via: MediaPost

Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them. Borrell Associates forecasts $9.4 billion in dealership spending in 2022 on advertising and […]

Marketing Technologies, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Mobile Marketer

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]