Tag: advertising platform

Big Data, Platforms & Software

Google Analytics 4: What Marketers Need To Know… And Do… Today!

December 22, 2022

Via: Martech Zone

On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, […]

Marketing Channels, Social Media Marketing

Ads on Facebook may not be that important for brands after all, Forrester data shows

January 13, 2021

Via: Marketing Dive

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]

Marketing Channels, Web Advertising

3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword

February 6, 2019

Via: Adweek

Admittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead—no longer important for search marketing—isn’t the whole truth. Nevertheless, sweeping […]