Big Data, Platforms & Software
December 22, 2022
Via: Martech ZoneOn July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, […]
Marketing Channels, Social Media Marketing
January 13, 2021
Via: Marketing DiveHow important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]
Marketing Channels, Web Advertising
February 6, 2019
Via: AdweekAdmittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead—no longer important for search marketing—isn’t the whole truth. Nevertheless, sweeping […]
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