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Tag: advertising performance

Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

iOS 14 uncertainty is driving the rise of alternative Android app stores

June 9, 2021

Via: Business of Apps

With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for […]