Tag: advertising industry

Marketing Channels, Social Media Marketing

7 Influencer Marketing Trends Expected in 2021

June 9, 2021

Via: Martech Zone

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and […]


Ad spending’s retraction because of COVID-19 is worse than expected, WARC says

December 1, 2020

Via: Marketing Dive

The pandemic is clearly taking its toll on the advertising industry, as sectors such as automotive, retail and travel continue to sharply curtail their advertising spending. Indeed, without the $4.9 billion spent on advertising during the U.S. elections, the global […]


Pandemic-related WFH policies spur burnout for 73% of marketers

July 7, 2020

Via: Marketing Dive

Fishbowl’s latest report points to the potential impact of work-from-home policies during the COVID-19 pandemic. When Fishbowl conducted a similar survey last fall, 58% said they suffered from burnout. Since the pandemic hit and forces significantly more people to work […]


Global ad spend growth retracts in response to coronavirus, eMarketer says

March 20, 2020

Via: Marketing Dive

The COVID-19 outbreak is upsetting the economy in numerous ways, and eMarketer’s revised forecast estimates the outcome for the advertising industry this year if the virus is able to be contained in the coming months. The estimated drop in expected […]

Big Data, Platforms & Software

Direct Supply Paths Are Becoming Standard Practice in Programmatic

December 20, 2019

Via: Target Marketing

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers […]


How Do Agencies Succeed in Changing Times?

August 30, 2018

Via: Target Marketing

I love the marketing and advertising industry. And like other industries, it appears to be in a constant state of flux. So why do some advertising agencies succeed while others fail? In business school you’re taught the concept of competitive […]

Digital Media & Mobile, Media

GDPR Opens A New, Better Chapter For Digital Marketing

May 17, 2018

Via: Media Post

The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising, GDPR will in fact be the catalyst for a […]