Content & SEO, Marketing Channels
June 28, 2022
Via: Search Engine JournalMany things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of […]
June 28, 2022
Via: Search Engine JournalLinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The report aims to highlight the ‘best workplaces to grow a career’ in 2022. LinkedIn’s […]
Marketing Channels, Social Media Marketing
June 28, 2022
Via: Search Engine JournalMarketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. An ‘attribution window’ refers to the time it takes for a customer to take action after an ad is […]
September 13, 2021
Via: EntrepreneurThe new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the years, the offers and distribution channels […]
Marketing Technologies, Other Technologies
November 11, 2020
Via: EntrepreneurBeing an entrepreneur and running a business is not easy. To make your business work, you need to get in front of as many potential clients as possible. But how do you do that when you don’t have thousands — […]
Marketing Channels, Social Media Marketing
January 27, 2020
Via: AdweekSocial ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows. While these paid ads are supposed to convince consumers to stop scrolling and learn about […]
Automation, Marketing Technologies
December 11, 2019
Via: Chief MarketerIf ever two teams needed to be close enough to share DNA, it’s marketing and technology. Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick advertisements, flashy websites, and puts logos […]
Automation, Marketing Technologies
April 5, 2016
Via: Econsultancy blogThis month’s APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation. Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble […]
February 26, 2016
Via: DigidayMany brands don’t want to advertise around political news, lest they become associated with a polarizing topic like immigration or religion. And politically themed ads can risk being drowned out by the glut of political messages out there. But ads that speak to […]
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November 7, 2023
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