June 19, 2023
Via: Martech ZoneAd fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers […]
Big Data, Customer Data, Platforms & Software
June 25, 2018
Via: Econsultancy blogUnder the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]
November 21, 2023
November 16, 2023
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November 2, 2023
October 30, 2023
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