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With First-Party Data, the Experience Is the Most Important Part

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Tag: ads personalization

Marketing Channels, Web Advertising

Google to offer publisher first-party cookie support

October 10, 2022

Via: Search Engine Land

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google […]