Tag: ad

February 23, 2018

While many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one […]

February 23, 2018

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]

February 22, 2018

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that […]

February 22, 2018

Facebook, Alphabet Inc.’s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission. The proposal, written by Ellen Weintraub, a Democrat and vice chair of the […]

February 14, 2018

Keeping a promise made in June 2017, Google reminded publishers that on February 15, Chrome will begin removing intrusive ads from sites that do not follow the Better Ads Standards. Chris Bentzel, engineering manager at Google, in a post provided […]

February 13, 2018

More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and […]

February 9, 2018

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

February 5, 2018

Now that the Super Bowl has ended, the game’s advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects. Historically, Super Bowl fans could […]

February 5, 2018

During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt’s flexing for Michelob Ultra work? Or would Mountain Dew’s lip-sync battle be the big hit? Ultimately, […]

February 2, 2018

A new report from media ad sales platform Matrix Solutions reveals that media ad spend was flat for publishers in 2017. Excluding political ad spend, ad spend in 2017 was nearly flat, with less than a 2% decrease from 2016, […]

February 2, 2018

Thanks to mobile mania, local advertising is on fire. This year, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, according to a new forecast from BIA/Kelsey. In addition, traditional media players will sell another […]

February 1, 2018

All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report  that revealed that celebrities often buy fake followers to boost their Twitter profiles. Actor John Leguizamo, business icon Michael Dell and film critic […]

February 1, 2018

Any ad tech vendor clinging to the notion that legitimate interest alone will render them compliant for the General Data Protection Regulation may need to think of a plan B — and fast. Less than four months remain until GDPR […]

February 1, 2018

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out […]

January 31, 2018

Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network […]

January 31, 2018

Facebook on Tuesday took a proactive step to block ads related to cryptocurrencies, underscoring a broader effort to reshape its image amid previous controversies involving Russian ads and fake news. Although Bitcoin is perhaps the most well-known of all cryptocurrencies, […]

January 30, 2018

Customer obsession is one of those trends worth the hype. Who would argue the virtue of knowing your customer so well that you actually anticipate their interaction with your brand and outperform against their expectations? And technology today is fast […]

January 24, 2018

There’s no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our […]

January 24, 2018

When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very … well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While […]

January 23, 2018

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for […]