Tag: ad spending

August 7, 2023

Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not […]

March 8, 2023

While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending […]

February 27, 2023

Advertising is becoming more of a priority in the boardroom — for real time this time. It’s an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top. Few CFOs buy into this […]

January 23, 2023

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]

January 17, 2023

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s […]

March 25, 2022

Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials during this year’s “Big Game,” so apparently my column didn’t stop brands and their […]

February 10, 2022

If the digital ad market is at a moment of existential peril, as many of its observers seem to be warning, it’s a good time to pause for breath. Unfortunately, it’s also a moment when several misconceptions are clouding marketers’ […]

November 11, 2021

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. Not because there won’t be notable cuts; they have already happened and continue to do so, according […]

October 15, 2021

A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022. The outlook, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers (PwC) […]

July 14, 2021

Local media took a hit during the first few months of the pandemic, with some 60 percent of local businesses pausing or slowing down their ad spend, according to a new report out from Borrell Associates released today. Local spend, […]

June 28, 2021

The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to […]

June 1, 2021

The pandemic accelerated eCommerce advertising in the US to 49.8%, according to data from eMarketer. Ahead of COVID-19 lockdowns, eCommerce sales were already increasing with digital and mobile ad spending increasing rapidly. Towards the end of 2020, ads on eCommerce […]

December 1, 2020

The pandemic is clearly taking its toll on the advertising industry, as sectors such as automotive, retail and travel continue to sharply curtail their advertising spending. Indeed, without the $4.9 billion spent on advertising during the U.S. elections, the global […]

June 4, 2020

Ascend2’s report points to some of the challenges and opportunities in programmatic advertising at a time when many marketers are cutting back on their budgets and looking to stretch their dollars further amid an economic downturn following months of coronavirus-related […]