Tag: Ad Marketplace

Marketing Channels, News, Social Media Marketing

Global ad marketplace to drop 7% this year, rebound next year, Magna says

June 15, 2020

Via: Marketing Dive

Magna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]

Marketing Channels, Web Advertising

This Ad Marketplace Uses Packages as a Prime Advertising Space

January 4, 2019

Via: Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns […]