Tag: ad fraud


Understanding and Combating Ad Fraud: A Comprehensive Guide

June 19, 2023

Via: Martech Zone

Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers […]

Digital Media & Mobile, Media

iOS More Prone To Ad Fraud Attempts Than Android

February 8, 2017

Via: Media Post

Apple’s iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. That’s according to “The State of Mobile Ad Fraud 2016,” a report from ClicksMob, amobile performance platform that markets anti-fraud technology. Among the findings: –Perpetrators […]