April 16, 2019
Via: Target MarketingCMOs should always aim to tie their ad campaigns to incremental sales impact. Failure to do so can not only hurt your professional reputation, but also lead to smaller marketing budgets for your brand in the future. After all, CFOs […]
November 5, 2018
Via: AdweekPinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]
November 21, 2023
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