Tag: ad budgets

Marketing Channels, Social Media Marketing

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

January 17, 2023

Via: Business of Apps

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]

Marketing Technologies, Mobile Marketing

Streaming apps boost advertising spend in-app

November 21, 2022

Via: Business of Apps

Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]

Marketing Channels, Social Media Marketing

TikTok shoots for movie studio budgets with new Showtimes ad format

October 13, 2022

Via: Marketing Dive

TikTok continues to make overtures for bigger ad budgets as marketers head into the thick of their holiday planning. The ByteDance-owned app is promoting a variety of features as part of its TikTok World summit today (Oct. 13), including ones […]