Marketing Channels, Social Media Marketing
January 17, 2023
Via: Business of AppsOver the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]
Marketing Technologies, Mobile Marketing
November 21, 2022
Via: Business of AppsDespite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]
Marketing Channels, Social Media Marketing
October 13, 2022
Via: Marketing DiveTikTok continues to make overtures for bigger ad budgets as marketers head into the thick of their holiday planning. The ByteDance-owned app is promoting a variety of features as part of its TikTok World summit today (Oct. 13), including ones […]
November 30, 2023
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November 7, 2023
November 7, 2023
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