Tag: ad blocking

Content & SEO, Marketing Channels

YouTube Launches New Experiment to Restrict Content from Those Using Ad Blocking Tools

May 10, 2023

Via: Social Media Today

As you can see in this example, shared by Android Police, some users are now seeing this new pop-up appear when trying to watch YouTube content, which explains that in order to keep watching YouTube videos, users will have to […]

Content & SEO, Marketing Technologies

6 Top Marketing Challenges Solved by Influencer Content

April 16, 2018

Via: Marketing Blog

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of […]

Advertising Technology

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

April 21, 2017

Via: Ad Age

The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers. The most likely approach is the adoption of a “technology” — the […]

Digital Media & Mobile, Media

Ad Blocking Grows Globally, But U.S. Lags – For Now

February 1, 2017

Via: Media Post

Adoption of mobile ad-blocking software is growing fast around the world, but the usage rate remains relatively low in the United States, compared to other countries, according to a new report from PageFair, which provides publishers with tools to mitigate […]

Marketing Channels, Web Advertising

Wired thinks https can help fight vs ad blocking

May 26, 2016

Via: Digiday

Publishers are trying all manner of tactics to combat ad blocking. Wired is trying a new one, banking on a switch of its desktop site to the https protocol, which is designed to prevent bad guys from tampering with the site’s […]

Web Advertising

The 7 Counters to Ad Blocking

March 10, 2016

Via: Direct Marketing News

People love free Web content, but they don’t love the ads that make it possible. Usage of ad blockers grew 48% in the U.S. last year to 45 million people, according a study by PageFair that estimates ad revenue lost […]

Automation, Marketing Technologies

Robot stalkers: don’t forget the humans in advertising

March 3, 2016

Via: Brand Republic

Advertising has become so fixated with technology that it no longer remembers how to communicate with real people and has started to menace them instead. Ten years ago, everyone knew that TV advertising was dead. Digital video recorders meant that […]


The Best Teachers for Influence Marketing

February 17, 2016

Via: Convince and Convert

Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for […]

Web Advertising

The Outlook for Digital Advertising

February 10, 2016

Via: Digital Marketing Magazine

Over the past couple of years, programmatic, native advertising and content marketing have quickly evolved from the realm of prediction to ‘must buys’ in most marketers’ digital planning, alongside search and display spend. So what next for digital advertising? The […]

Web Advertising

Dutch publisher Voetbal is trying to convert ad-block users into subscribers

February 5, 2016

Via: Digiday

Dutch football magazine publisher Voetbal International kicked off its first ad-blocking campaign six weeks ago and will use the results to inform changes to its subscription model. The publisher is seeing roughly 20 percent of its desktop traffic affected by visitors […]