Tag: ad blockers

Marketing Channels, Web Advertising

YouTube embeds ads into videos to beat ad blockers

June 13, 2024

Via: Search Engine Land

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content […]

Marketing Channels, Web Advertising

YouTube is deliberately ‘suboptimal’ for people using ad blockers

November 22, 2023

Via: Search Engine Land

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about […]

Marketing Channels, Web Advertising

Soapbox: Are ad blockers breaking the foundations of digital marketing?

February 11, 2020

Via: Marketing Land

I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests > trials > […]

Digital Media & Mobile, Media

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads

August 9, 2016

Via: Ad Age

This one cuts both ways, at least from a consumer perspective: Facebook is simultaneously making it easier for users to control what ads it shows them and harder for ad blockers to work on its site. The new ad preferences […]

Editorial, Mobile Marketing, Social Media Marketing, Web Advertising

Ad-blockers revisited: has the industry regrouped yet?

June 29, 2016

Via: Olivia Foster

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]

Mobile Marketing

Mobile advertising in the age of ad blockers

February 26, 2016

Via: Mobile Marketer

What a difference a year makes. Remember when 2015 and every other year before that for the last five years was deemed the Year of Mobile? All of the industry pundits were atwitter citing the great opportunity to accelerate marketing […]

Platforms & Software

Bild’s hardline take on ad blocking: ‘We will not be blackmailed’

January 25, 2016

Via: Digiday

Axel Springer’s Bild tabloid declared a financial victory over ad blockers when it took the aggressive step of banning ad blockers from accessing its site. The German publisher’s tough stance has had an impact. In October, 25 percent of its 10 million […]

Web Advertising

How to solve ad blocking the right way: the cost per human model

November 13, 2015

Via: Brand Republic

Ad blockers are ramping up their attack on the online ad industry. Just recently it’s been mobile’s turn to be hit hard. Apple has announced the launch of an in-app ad blocker that even removes their ads and new ad […]