Tag: ABM

April 27, 2022

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital […]

January 14, 2021

Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based […]

September 28, 2020

The concept of account-based marketing (ABM) was introduced by ITSMA in 2003. ABM made the first appearance on Google Trends in 2013. In the past few years, the number of ABM software companies has skyrocketed, along with agencies that specialize […]

January 16, 2020

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]

November 8, 2019

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]

September 14, 2016

Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — […]