March 8, 2018
Via: Aberdeen EssentialsCustomer experience standards set by e-commerce giants like Amazon and eBay necessitate the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and […]
Content & SEO, Marketing Technologies
March 7, 2018
Via: Aberdeen EssentialsBOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s […]
November 20, 2017
Via: Aberdeen EssentialsGating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]
Automation, Marketing Technologies
October 10, 2017
Via: Aberdeen Essentials“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]
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