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Tag: A/B test

Run A/B Tests to Attract High-Value Buyer Interest

May 29, 2020

Via: Tailynn Gable

The marketing world is bedeviled by uncertainty. For that reason, not only is buyer behavior overly eclectic, but also fairly risk-averse. Many prospects stick to a tried-and-true product until a newly launched one proves its value. As marketers quickly gauge […]