Tag: 2017


Seven of the best charity marketing campaigns from 2017

January 23, 2018

Via: Econsultancy blog

Here are seven of the very best. Cyrenians – Ask Alex Cyrenians is a Scottish charity that helps the homeless and other vulnerable people in society. It is also one of the first charities to create a digital chatbot for […]

Marketing Channels

Target Marketing’s 2017 by the Numbers

December 22, 2017

Via: Target Marketing

Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing. But in a cheekier way. […]

Email Marketing, Marketing Channels

How marketers are innovating with email in 2017

May 9, 2017

Via: Econsultancy blog

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]

Marketing Channels, Social Media Marketing

The 6 Most Important Social Media Trends of 2017

April 26, 2017

Via: The Content Strategist

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. […]

Media, Television

What 2017 Super Bowl Ads Say About Video Advertising Trends

February 13, 2017

Via: Media Post

Super Bowl LI is in the history books, and so is the post-game analysis of the TV ads that performed the best, the worst and created the most buzz. Now it’s time to shift the conversation and look at what […]

Advertising & Branding

3 Surprising Marketing Trends Businesses Should Own In 2017

February 2, 2017

Via: Media Post

Last year proved to be an innovative year for marketers, with new tools like Facebook Live, Instagram Stories, and Snapchat bringing them closer to their customers than ever before. But what do businesses need to do in 2017 to keep […]

Advertising Technology

3 Inbound Marketing Best Practices to Steal for 2017

December 30, 2016

Via: Entrepreneur

Is your inbound marketing program falling short of expectations? You’re not alone. In HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge,  As many as 80 percent of marketers […]

Industries, Other

CMOs Look Inward for Success in 2017

December 22, 2016

Via: Ad Age

About the only thing we know for certain is that 2017 will be a new year, and that change will abound — much of which will be beyond the control of the marketing department. So what is a renegade thinker […]

Advertising & Branding

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

December 21, 2016

Via: Adweek

In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old […]

Advertising & Branding

Why 2017 Must Be the Year Marketers and Media Rebuild Trust

December 20, 2016

Via: Adweek

In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill. We even lost Abe Vigoda, who in recent years was perhaps most famous for being the subject of And yet, […]

Advertising Technology

Top 10 Consumer IoT Trends For 2017

December 15, 2016

Via: Media Post

Every year around this time, various entities dust off their crystal balls and provide some guidance as to what they expect to occur in the next year. The IoT forecasts for 2017 are starting to come out and one of […]

Advertising & Branding

How Small Businesses Can Prepare for Marketing in 2017

December 12, 2016

Via: Entrepreneur

The best way to prepare mentally for marketing in 2017 is to start fresh, with a clean slate. For the moment, forget about what you accomplished and failed to accomplish with your marketing in 2016; set aside all the baggage […]

Marketing Channels, Social Media Marketing

5 Steps to Creating a Successful Social Media Strategy for 2017

December 5, 2016

Via: Social Media Today

Social media is constantly evolving and can be hard to predict what’s coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set […]