March 25, 2024

Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change was rolled out to encourage users […]

March 22, 2024

The alarmist headlines grow louder these days — TikTok Ban: It’s Here! Americans Sound Off on TikTok Ban in Viral Rants! Say Farewell to TikTok! Content creators and influencers who earn their living from TikTok are having a toxic freakout […]

March 21, 2024

When women make up so much of your target audience, why does your content marketing focus on quotes from Steve Jobs, Bill Gates, Jeff Bezos, or Richard Branson? Effective content marketing connects your audience’s wants and needs with the education […]

March 21, 2024

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to […]

March 20, 2024

In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it […]

March 20, 2024

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone […]

March 20, 2024

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on […]

March 20, 2024

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]

March 19, 2024

If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of […]

March 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s […]

March 18, 2024

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]

March 18, 2024

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]

March 15, 2024

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]

March 14, 2024

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming […]

March 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. […]

March 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an […]

March 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]

March 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]

March 12, 2024

Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s  various documentations outline. But there is still a way to use AI […]

March 12, 2024

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, […]