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Marketing Technologies, Other technologies

What Does Your Brand Sound Like? — An Audio Branding Primer

May 11, 2018

Via: Target Marketing

What Is Audio Branding? You may not realize it, but audio branding is everywhere. It’s in the solid sound that a car door makes as it closes so you have a feeling of security. It’s in the melodic tones produced […]


News

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

May 11, 2018

Via: Online Marketing Blog

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last […]


Big Data, Customer Data

How banks are using big data & segmentation to lure depositors

May 10, 2018

Via: Econsultancy blog

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors. Sort of. As detailed in this month’s issue of American Banker, as reported by Wolfstreet, […]


Big Data, Customer Data

Nine less-obvious brands offering great customer experiences

May 10, 2018

Via: Econsultancy blog

What makes a great customer experience? In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. Overall, however, brands with […]


Marketing Channels, Social Media Marketing

9 Reasons Instagram Will Overtake Facebook

May 9, 2018

Via: Convince and Convert

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an […]


Content Marketing, Marketing Technologies

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

May 9, 2018

Via: Online Marketing Blog

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, […]


Marketing Channels, Mobile Marketing

Mobile Gaming: A Safe Haven for Marketers

May 8, 2018

Via: Target Marketing

A recent report by eMarketer highlighted how frequently marketers are exposed to issues around brand safety. Compounded by growing hesitancy around digital advertising, in the wake of the Cambridge Analytica and Facebook scandal, brands should remain vigilant when it comes […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]


Big Data, Platforms&Software

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken […]


Content Marketing, Marketing Technologies

32 B2B Content Marketing Case Studies for 2018

May 7, 2018

Via: Online Marketing Blog

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at […]