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Marketing Channels, Social Media Marketing

Social Media Can’t Be Your Only VoC Strategy

July 17, 2018

Via: Target Marketing

For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram […]


Content Marketing, Marketing Technologies

How to Hook Your Ideal Prospect with Content that Connects

July 17, 2018

Via: Copyblogger

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In […]


Advertising Technology, Digital Media & Mobile, Media

Activating B2B influencers across earned, owned, shared & paid media

July 16, 2018

Via: Marketing Land

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Email Marketing, Marketing Technologies

3 Rules for Email Marketing ROI Excellence

July 16, 2018

Via: Target Marketing

Writing emails that encourage your subscribers to take the action you desire is about a lot more than clever copy. (Though that helps.) Here are some other aspects that can make the difference between acceptable open and click-through rates, and […]


Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]


Content Marketing, Marketing Technologies

What Does ‘Quality’ Really Mean in Content Marketing?

July 16, 2018

Via: Online Marketing Blog

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]


Media, Television

TV Advertising’s Future Will Focus On What We Actually DO With Data

July 13, 2018

Via: Media Post

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]


Industries, Retail

WeWork Opens a Retail Operation, Highlighting Products Made by Its Members

July 13, 2018

Via: Entrepreneur

WeWork, the coworking space company valued at $21 billion, is not content just providing its members with a place to work, live and even work out. It’s now an incubator of and merchant for entrepreneurs with physical products. WeWork recently […]


Marketing Technologies, News, Other technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]