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Why Programmatic Provides a Better Digital Marketing Landscape

September 18, 2018

Via: Adweek

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The […]


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


News

Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens

September 17, 2018

Via: Convince and Convert

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of […]


News

How B2B Brands Can Leverage MarTech Customer Success Teams to Reach Their Goals

September 14, 2018

Via: Target Marketing

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]


News

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

September 14, 2018

Via: Online Marketing Blog

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. Americans are changing their relationship […]


News

5 Marketing Capabilities for Customer-Centric Digital Transformation

September 13, 2018

Via: Target Marketing

A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. We narrowed the scope of the answer to just technology-related capabilities. Let’s now address the additional capabilities required to transform a traditional marketing organization […]


Automation, Marketing Technologies

Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

September 13, 2018

Via: Adweek

I’m not here to tell you that automation isn’t marketing’s next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue […]


Marketing Channels, Web Advertising

How to measure the ROI of influencer marketing by placing it within the context of paid media

September 12, 2018

Via: Econsultancy blog

There’s a strong argument that influencer programmes are all about people, relationships and products, and thus should be the domain of PR. As the industry has evolved, there has also been strong argument in favour of placing influencer under the […]


Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]