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Content Marketing, Marketing Technologies

Measuring Content Marketing ROI: What Is Your Content Worth?

August 10, 2018

Via: Target Marketing

What’s more important to a content marketer than success? Replicating success! Whether you distribute dozens or thousands of content assets, measuring content marketing ROI and how they stack up against one another identifies what’s worth doing again. But how will […]


Marketing Technologies, Mobile Marketing

Mobile Customers’ Top 5 Demands of E-Commerce Brands

August 9, 2018

Via: Target Marketing

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]


Marketing Technologies, Other technologies

Science of sound: How music makes advertising more memorable

August 9, 2018

Via: Econsultancy blog

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top […]


News

How to Land a Job at an Ad-Tech Firm

August 8, 2018

Via: Adweek

Every year, thousands of recent college graduates go to creative and elaborate lengths to get a foot in the door at agencies and tech companies, hoping to work for big, consumer-facing brands. But the ad-tech firms operating the technology that […]


Content Marketing, Marketing Technologies

The 10-Step Content Marketing Checklist

August 8, 2018

Via: Copyblogger

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]


Big Data, Platforms&Software

Mad Men and Map Men: How AI Is Changing the Marketers of Tomorrow

August 7, 2018

Via: Target Marketing

The world of marketers is changing quickly. Emotionally driven advertising projects from fictional “mad men” like Don Draper have given way to more data-reliant “map men” — able to navigate a strategy using data and analytics — like Amazon founder […]


Content Marketing, Marketing Technologies

What You Need to Know About B2B Video in 2018

August 7, 2018

Via: Convince and Convert

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more […]


Marketing Technologies, Mobile Marketing

Why marketers should consider in-app advertising [stats]

August 6, 2018

Via: Econsultancy blog

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]


Content Marketing, Marketing Technologies

5 Tips to Liven Up Your Written Marketing Content

August 6, 2018

Via: Online Marketing Blog

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and […]


Email Marketing, Marketing Channels

4 Email Marketing Writing, Designing Tips

August 3, 2018

Via: Target Marketing

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing to pay attention to brand continuity on the channels that will appear on smartphones. So here’s a […]