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Marketing Channels, Traditional Marketing

How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

February 13, 2018

Via: Adweek

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working […]


Marketing Channels, Social Media Marketing, Web Advertising

Five tips for a successful Facebook advertising strategy

February 13, 2018

Via: Econsultancy blog

Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in […]


Marketing Channels, News, Social Media Marketing

Facebook has a ‘teen problem’ as younger audiences look to Snapchat

February 12, 2018

Via: Brand Republic

Facebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults. Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK […]


Content Marketing, Marketing Technologies

Content Marketing: How to Produce Better Content Faster

February 12, 2018

Via: Target Marketing

Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when […]


Big Data, Customer Data

Why You Shouldn’t Use Customer Demographics to Segment Markets

February 9, 2018

Via: Target Marketing

Effective marketers aim for “the right product, price and message for the right customer at the right time.” Today, technology makes it possible for us to customize and distribute our offerings and messages to very specific, targeted audiences. However, if […]


News

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges

February 9, 2018

Via: Adweek

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so […]


Content Marketing, Marketing Technologies

Yes, There Is Power in Your Marketing Humor

February 8, 2018

Via: Convince and Convert

When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense […]


Marketing Channels, Social Media Marketing

Facebook Advertising and Engagement for Small Businesses

February 8, 2018

Via: Duct Tape Marketing

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s actually […]


Marketing Technologies, Other technologies

4 Digital Marketing Trends to Watch in 2018

February 7, 2018

Via: Target Marketing

If the past is prelude to what lies ahead, then there’s every reason to believe that 2018 will be another exciting year for digital marketing. Technology companies and big data providers are innovating at lightning speed and disrupting old consumer […]


Marketing Channels, Marketing Technologies, Other technologies, Web Advertising

Why No One Cares About Your Ads (and How to Change That)

February 7, 2018

Via: Adweek

“I’m only watching for the ads.” We’re used to hearing this on Super Bowl Sunday, that annual bright spot for an industry in the throes of transformation. But during the rest of the year, consumers swat ads away like mosquitoes—skipping […]