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The best digital marketing stats we’ve seen this week

July 6, 2018

Via: Econsultancy blog

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days. This roundup includes news about email open rates, app installs, digital transformation projects, and lots […]


Big Data, Customer Data

What Now? Customer Data Privacy Moves to the U.S.

July 5, 2018

Via: Target Marketing

The gist of the California law protecting customer data privacy looks a lot like the European Union’s enacted General Data Protection Regulation. That the effective date of the Consumer Privacy Act isn’t until January 2020 is small compensation to marketers […]


Marketing Technologies, News, Other technologies

Influencer marketing agency Pulse says “regulation needs to happen”

July 5, 2018

Via: Econsultancy blog

Authenticity is a key component of influencer marketing. Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely […]


Content Marketing, Marketing Technologies

Self-Improvement Through Content Marketing

July 3, 2018

Via: Target Marketing

No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful. Whether your goal is to establish yourself as a thought leader or simply to attract […]


Email Marketing, Marketing Channels

GDPR Compliance Means Rebuilding Lost Email Lists

July 3, 2018

Via: Target Marketing

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast […]


Big Data, Customer Data

5 Ways to Deepen Your Social Engagement

July 2, 2018

Via: Adweek

No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from Kermit the Frog […]


News

How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

July 2, 2018

Via: Online Marketing Blog

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to […]


Automation, Marketing Technologies

The Internal Processes Marketing Teams Should Automate Now

June 29, 2018

Via: Adweek

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this […]


News

5G is coming and will change digital advertising in more ways than you think

June 29, 2018

Via: Digiday

4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous […]


Marketing Technologies, News, Other technologies

5 Ways Direct Mail Can Give You a Marketing Advantage

June 28, 2018

Via: Target Marketing

Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the same. There are things you can do to gain an advantage over your competitors. Are your results as good […]