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Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

October 9, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]


Marketing Channels, Web Advertising

Three ways B2B marketers can drive more traffic to their sites

October 6, 2017

Via: Econsultancy blog

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action. All of these suggestions, though, are of little use […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

October 5, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]


Marketing Channels, Social Media Marketing

Facebook Adds More Active Indicators to Prompt Real-Time Interaction

September 22, 2017

Via: Social Media Today

As part of their ongoing effort to get people engaging on Facebook more often, Facebook’s looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active. The latest variation […]


News

Snap Inc Adds New Creative Partners, Education Courses to Improve Ads

September 22, 2017

Via: Social Media Today

Snap Inc. knows it has no chance of competing with Facebook on scale. This is the path that Twitter’s been funnelled into over time, and with Facebook now seeing more than 2 billion monthly active users, that comparison is never […]


Marketing Channels, Social Media Marketing

Four ways marketers can increase conversions from social video

September 19, 2017

Via: Econsultancy blog

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram. However, video can do more than increase general engagement on social platforms themselves. According to a recent report […]


Marketing Channels, Web Advertising

Is Digital Video the Next Big Thing in Financial Marketing?

September 19, 2017

Via: Target Marketing

As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem. Progressive organizations are […]


Marketing Channels, Social Media Marketing

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature

September 18, 2017

Via: Social Media Today

In early 2017, Instagram announced its new multiple-image posting feature, also called a ‘carousel’. The option enables you to post up to 10 photos in a slideshow or album, which provides a range of new options – particularly for brands and businesses. Along with […]


Content Marketing, Marketing Technologies

Make Your LinkedIn Company Page Stand Out with Visuals

September 18, 2017

Via: Social Media Today

Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image […]


Marketing Channels, Social Media Marketing

5 Tips for Handling Negative Feedback on Social Media

September 15, 2017

Via: Social Media Today

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one […]