Top

Marketing Channels, Web Advertising

How to Save Money with Social Media

June 22, 2017

Via: Social Media Today

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways social can help savvy savers live as […]


Marketing Channels, Social Media Marketing

How to Implement a Hyperlocal Social Media Strategy

June 22, 2017

Via: Chief Marketer

If I told you servicing your smaller clients is different from managing your enterprise ones, I’d probably win the “understatement of the year” award. These smaller companies likely have fewer employees, fewer customers, and fewer dollars to allocate to their […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

June 21, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

June 21, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Marketing Channels, Traditional Marketing

Customers Should Be the Focus of Your B2B Story

June 21, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Marketing Technologies, Other technologies

What influencer marketing really costs

June 21, 2017

Via: Digiday

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into […]


Big Data, Platforms&Software

9 Tips to Help Maximize Your Long-Form Content on LinkedIn

June 20, 2017

Via: Social Media Today

Research suggests that LinkedIn may be the “richest” social network in terms of demographics. According to Omnicore, 44% of LinkedIn users earn more than US$75,000 a year, while 41% of millionaires use LinkedIn. The world’s largest professional social network, it’s also the top […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

June 20, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]


Marketing Channels, Web Advertising

4 Ways to Proactively Manage Your Online Reputation

June 20, 2017

Via: Social Media Today

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your […]


Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

June 20, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]