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Marketing Channels, Social Media Marketing

Instagram Marketing Preferred by SMB Brands

July 11, 2018

Via: Target Marketing

Instagram marketing sees a lot of affection from its 1 billion users, because 80% follow a brand’s account. But that’s not the only reason 51% of SMBs prefer Insta to Facebook, says a recent Reveal Mobile study. U.S. SMBs prefer […]


Automation, Marketing Technologies

10 Tips for Successfully Implementing Marketing Automation

July 11, 2018

Via: Target Marketing

While marketing automation is beginning to approach critical mass, implementing marketing automation successfully is still something many companies struggle with. There’s a lot of hype that still surrounds these products, which is fueled by the word “automation.” Oversimplifying the benefits […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]


Automation, Marketing Technologies

New Research Reveals How to Optimize Marketing Automation

July 10, 2018

Via: Convince and Convert

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according […]


Email Marketing, Marketing Channels

11-point Checklist to Increase Email Clickthrough Rate

July 9, 2018

Via: Target Marketing

Don’t schedule your next list email just yet. First, take a look at this handy checklist (hopefully you print it out and tape it up in your office) to ensure you’ve maximized the perceived value of what your customers will […]


Big Data, Customer Data

MoviePass has disrupted the movie business, but will it win?

July 9, 2018

Via: Econsultancy blog

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less […]


Automation, Marketing Technologies, Other technologies

5 Ways AI Can Solve a Brand’s Marketing Problems

July 6, 2018

Via: Adweek

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably […]


News

The best digital marketing stats we’ve seen this week

July 6, 2018

Via: Econsultancy blog

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days. This roundup includes news about email open rates, app installs, digital transformation projects, and lots […]


Big Data, Customer Data

What Now? Customer Data Privacy Moves to the U.S.

July 5, 2018

Via: Target Marketing

The gist of the California law protecting customer data privacy looks a lot like the European Union’s enacted General Data Protection Regulation. That the effective date of the Consumer Privacy Act isn’t until January 2020 is small compensation to marketers […]


Marketing Technologies, News, Other technologies

Influencer marketing agency Pulse says “regulation needs to happen”

July 5, 2018

Via: Econsultancy blog

Authenticity is a key component of influencer marketing. Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely […]