A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve customer loyalty.
A digital marketing strategy is a vital component of an overall marketing strategy. While traditional marketing focuses on offline activities such as print advertising, broadcast media, direct mail, and telephone sales, digital marketing focuses on online activities that leverage the internet and digital technologies.
