Walmart’s collaborations with Pinterest and Facebook are a continuation of the retailer’s efforts to reach new consumers through livestreams and AR technology.
For example, to amp up back-to-school enthusiasm, the retail giant hosted a shoppable livestream concert featuring musician Kane Brown in August. The platform also hosted a shoppable livestream on TikTok in December 2020, which experienced seven times as many views as the retailer expected, and boosted its TikTok following by 25%, according to the company. Walmart followed that up with another shoppable livestream on TikTok in March 2021 to showcase beauty products.
