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Snap Inc Adds New Creative Partners, Education Courses to Improve Ads

September 22, 2017

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Snap Inc. knows it has no chance of competing with Facebook on scale. This is the path that Twitter’s been funnelled into over time, and with Facebook now seeing more than 2 billion monthly active users, that comparison is never going to be favorable.

Snap, of course, has known this all along, which is part of the reason why they’ve labeled themselves a camera company, as opposed to a social network. It’s also why they’ve tried to shift the focus to engagement amongst their 173 million userbase, on time spent in-app, as opposed to total users.

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