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Siloed Data Stifling B2B Marketing Efforts: Survey

January 24, 2018

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Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Over half of respondents (55 percent) to the survey, sponsored by Radius, said an inability to merge information from disparate silos in a timely manner was hobbling their initiatives. Among the other challenges cited include a lack of analytics skills on staff (33 percent), incomplete or inaccurate data (32 percent), outdated IT resources (30 percent), or a lack of the right data or users not knowing what data is available (30 percent).

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