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Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

April 28, 2023

Via: CMI
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AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention.

The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles.

CMI’s chief strategy advisor Robert Rose shared his thoughts in this week’s CMI News video. Watch it below or keep reading for the highlights.

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