In the last decade or so, social networks have dramatically changed the way that people consume content. For example, YouTube convinced us to start creating our own media by capturing, editing and placing content that is relevant to us – on our own online channel or feed. And Facebook gave us the power to choose our friends and to select the kind of content to which we would like to be exposed.
Audiences ultimately became “prodsumers” as they both produce and consume content at a substantial rate.
