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Meta Previews New AR and Shopping Ads at NewFronts

May 4, 2023

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Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts.

Meta made the announcements at IAB Newfronts today, where it also shared a range of performance insights on its latest ad tools, including its improving Advantage+ campaign options, which are powered by AI, and are generating good results for many brands.

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