Before MullenLowe, Wieden + Kennedy had handled KFC’s creative and ad-buying since 2015 and 2018, respectively, making headlines and driving sales with edgy, off-the-wall humor that is noticeably absent in KFC’s latest Mother’s Day effort and brand campaign. Prior to changing agencies, the chain reportedly had concerns over an increasing average consumer age and the brand falling behind competitors in the “chicken sandwich wars.” The brand’s chicken sandwich is heavily featured in the new creative.
