For most businesses, marketing is a practical necessity. It’s the only viable strategy to increase your brand visibility, attract more people to your brand and ultimately grow the business. But let’s face it; marketing is expensive.
Sure, you could reduce what you spend on marketing directly. You can downgrade the plan you have with your marketing agency of choice. You could slash your ad budget. You could even lay off some of your internal staff members in favor of hiring freelance contractors. But there are downsides to these approaches. You’ll often end up with lower-quality work or inferior results.
