Every year, thousands of recent college graduates go to creative and elaborate lengths to get a foot in the door at agencies and tech companies, hoping to work for big, consumer-facing brands. But the ad-tech firms operating the technology that fuels digital advertising itself also must compete to win over college students.
Their pitch is similar, but with a twist: Yes, recent grads will get to work with big brands and agencies, but they’ll also help power the pipes that make digital advertising work.
