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How QSR marketers are riding the plant-based food wave

March 8, 2022

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After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs, potentially growing from a $29.4 billion market in 2020 to more than $162 billion in 2030, per Bloomberg Intelligence. The shift has even impacted the QSR industry, with Chipotle and KFC recently following the lead of previous launches from McDonald’s, Burger King and others by debuting plant-based offerings.

For QSR marketers, adding plant-based food to their menus presents an opportunity to attract younger consumers who are looking for food options that are better for their health and the environment.

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