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How B2B Brands Can Leverage MarTech Customer Success Teams to Reach Their Goals

September 14, 2018

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When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face unique challenges and opportunities, and therefore, their sales and marketing strategies differ.

While B2C brands tend to engage with individual consumers, B2B brands engage with a number of stakeholders — ranging from user-level personnel to the C-Suite — and typically have lengthier sales processes.

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