During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt’s flexing for Michelob Ultra work? Or would Mountain Dew’s lip-sync battle be the big hit? Ultimately, it’s clear that Tide’s attempt to hijack the Super Bowl won the day. Below, we revisit the trends of the game as well as a few bonus points.
1. Multiple spots
Given the price tag attached to Super Bowl ads, the decision to pony up more than $5 million for 30-seconds of your attention might seem surprising but several brands were willing to do so. Tide, Budweiser, Michelob Ultra, Toyota and Jeep were some of the brands that released multiple ads during the game.