As consumers spend more time at home during the pandemic, the demand for original, informative programming has grown even stronger. To help satiate this desire, Henkel is teaming with a popular creator of wellness content to reach Gen X and baby boomer audiences, which command $22 trillion in spending power, per the release. The themes of the content series, which features episodes entitled “Family Chores,” “Help with Sleep” and “Coping with Stress,” seem particularly attuned to the challenges of the pandemic. Additional episodes of the series are available for other brands to own, per an email from Blockboard.
