Running-gear brands like Nike, Adidas and Under Armour are now in the app game, so it’s fair play that tracking app Runkeeper is moving into apparel.
The freemium model app, which claims 40 million users in its community, is now selling its own merchandise for the first time, starting with running tops. And soon it will be able to use its proprietary data to offer users discounts when they have completed a personal best.
