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European retail apps continue to grow with installs up 3%

December 20, 2021

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Retail apps have become some of the fastest growing apps in Europe in 2021 following on from a year of shopping at home in 2020.

According to figures from Sensor Tower, app installs of shopping apps grew to 572 million in 2021, up 3% year-on-year.

AliExpress and Wish were the top downloaded retail apps.

User adoption jumped 15% during 2021 with European retail app installs set to continue an upward trend to reach 187 million installs in Q1 2022.

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