Deloitte Digital adds Madras Global at a moment when digital content production is skyrocketing, putting the onus on marketers to not only generate higher volumes of output but also ensure work is relevant and engaging. In a press statement, Sam Roddick, global head of Deloitte Digital, painted consumers as facing a “tsunami of content” that creates challenges for brands looking to cut through the noise.
The marketing services arm of Deloitte clearly views automation as a means of balancing personalization with scale in the face of these obstacles, with Madras Global building on other AI-related acquisitions and pairing with the unit’s proprietary customer experience management platform, Hux.
