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Amazon tries its hand at influencer affiliate marketing

April 6, 2017

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Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out.

Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content.”

According to TechCrunch’s Sarah Perez, the program functions like the company’s affiliate program in that participants are paid a commission for product sales that they drive. It is not known if the commission structure differs from Amazon’s affiliate program.

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