The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.
“They’re making large investments in B2B commerce and if businesses want to compete and maintain their market share, they’ll need to offer an online buying option as well,” Ray Grady, president and chief customer officer at CloudCraze told our sister publication Multichannel Merchant. “It’s important for businesses to own the ecommerce experience and the customer from end to end and not outsource or give up margins to Amazon. This move should serve as a call to action for B2Bs.”
