Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains.
Still, despite an uncertain outlook for 2023, there are plenty of reasons for brands to be hopeful. Some promising economic signs have arisen, and many are increasingly confident the country can avoid an actual recession.
Interestingly, the rise of COVID and these other developments over the past few years coincided with a great leap forward in the streaming wars.
