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AB InBev supports global bar partners with localized social ads

Restaurants and bars have been hit hard by coronavirus-related shutdowns, and even as states begin to reopen, many people may be slow to return, making it hard to make up for the lost sales from the past few months. AB InBev is working to help boost traffic for local partners with this social campaign partnership with Tiger Pistol.

Even as consumers increased their at-home beer consumption during pandemic-related lockdowns, this did not make up for the lost sales for AB InBev, according to a Deloitte study cited in the press release, and this certainly did not help the neighborhood pub or restaurant.

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