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6 Tips for a Successful Remarketing Campaign

May 17, 2017

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Who has a better chance of becoming a paying customer — a random user who is searching for relevant goods and services, or someone who was one click away from actually making a purchase on your website? The answer to this question is why remarketing is such a powerful tool in Google AdWords.

Your chances of scoring conversions (and improving your ROI) rises significantly among shoppers who’ve already confirmed their interests in your business.

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